Consumer & Retail

We provide advisory services for industry players to deliver better purpose and stay profitable in the rapidly changing Iraq consumer and retail market.

Iraq FMCG Consulting
Consumer Market Research in Iraq
Iraq presents numerous opportunities in this industry. The World Bank recorded a US$5,834 GDP per capita in 2018. Consumer Price Index in Iraq was recorded to reach 105.40 points as of January 2020.

The country is also laying solid foundations for e-commerce. Revenue in the e-commerce market amounted to US$3,405 million in 2020, with an expected annual growth rate at a CAGR of 8.8% during 2020-2024 and market volume of US$4,769 million by 2024. Electronics and media account for the largest segments with a volume of US$988 million in 2020. User penetration is also projected to reach 63.4% by 2024.

Market Research Iraq will help clients in seizing the extensive opportunities across a wide range of areas in Iraq consumer and retail market, including digitization, social networking service, as well as a digital wallet and online marketplace. Our expert consultants will help clients in anticipating potential shifts of buyers' needs and thriving in the Qatari market competition.

Our Key Service Offerings

Iraq Market Intelligence

Clients will be guided through evidence-based Iraq marketplace insights in anticipating potential shifts of market demands and competitive outlook.

Iraq Market Entry

We measure several actionable options to cut down uncertainty in terms of financial aspects for clients by giving relevant study regarding customers, competitors, channels, partners, and many more.

Iraq Competitive Intelligence

We build an all-inclusive analysis on Iraq market competition and learn from the best operations to avoid excessive breaches. We promise to give strategic advantage for our clients based on the exploration on unaddressed opportunities and blind spots in the market.

Iraq Customer Intelligence

Our consulting team will identify targeted customers' buying trends, behavior, and demographics based on their persona to give essential input for new products' development.


Iraq agriculture
The Overview and Outlook of Iraqi Oil and Agricultural Sector

One of the sectors that suffered from the serious impact of the 2019 protest is the service sector. In the 4th quarter of 2019, this sector decreased to 0.9%. Fortunately, growth was recorded in the oil and agricultural sector.

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