Clients will be provided various market research and market strategy services at Market Research Iraq, a B2B advisory firm trusted to help multinational companies and Arab conglomerates growing revenues in Iraq.
Market Research Iraq, presented by YCP Solidiance, is a Middle East-focused B2B growth strategy advisory firm that is experienced in supporting Fortune 500s by delivering evidence-based market strategies across Middle East and Asia. We offer strategic recommendations that are developed based on real-time intelligence from the marketplace and customer for each client's’ specific challenges. Our team is dedicated to supporting clients’ understanding of the market(s) in which they compete in. We consider clients as our partner and 'making your success, our success' is our base philosophy. This approach has brought in our 90% repeat client rate.
We have highly skilled local and international consultants of YCP Solidiance who are experienced in managing businesses across various sectors and industries in Iran, GCC and Asia Pacific. This unique Trans-Asia experience is precisely what sets us apart from the rest advisors. We have the competency to analyze market insights from different sources, including customers, suppliers, and intermediaries in the Iraqi marketplace to create sustainable business strategies.
Our projects are implemented in-house according to our straightforward approach. We complete the work by ‘getting our hands dirty’ in the field, securing relevant information from key stakeholders and experts in all marketplace. Clients will not only get the insights and analysis generated from our own experts, but we also ensure that insights are cross-checked and verified by our networks in the industry-in-question on the ground. This will help us interpreting and analyzing something more than just plain data and provide evidence-based insights.
We do every project from square one: our philosophy is that every client requires a customized solution, not a force-fitting previous market knowledge and findings. We know comprehensively our clients’ capabilities and needs so we craft specialized approach whether it is for the Iraq market, Saudi market or any other market in Middle East and Asia - to address each of the client's particular needs and circumstances.
Market Research Iraq employs a team of multilingual management consultants with proven track records and experience in the relevant disciplines and markets to credibly collect factual insights, provide reliable business analysis, and develop strategies that work in the marketplace. We don’t rely on secondary research, but instead, focus most of our attention on primary research utilizing our established networks to conduct face-to-face interviews with industry experts and key stakeholders at the executive and senior management level. Equipped with the right insights, our teams will conduct market analysis, identify growth opportunities, and work with our clients to develop the necessary strategies.
Damien is our Managing Partner who is in charge to lead company's engagements with Fortune 500 firms as well as Middle East conglomerates. He has extensive experience in supporting various clients from Saudi Arabia, ranging from government agencies, large family business and also business conglomerates such as Al Jazirah, Accredited Valuers, Al Sulaiman Group, and many more. He obtained a Bachelor's degree in Business from Victoria University, an MBA from Chicago Booth School of Business, and also a Master degree from Harvard University, majoring in Sustainability and Environmental Management.
Nabil is a Partner based in United Arab Emirates. He is responsible in managing a team of expert consultants and analysts in executing strategic growth projects in the Middle East Region and presenting final recommendations to clients. He specializes in benchmarking, conducting internal and external assessment, pricing and sales optimization strategy, as well as leading feasibility study. Before working at Market Research Iraq he worked as revenue management in MENA region on trade investment, pricing and assortment performance.
Jack is a Director in YCPS Middle East business. Jack has considerable global project management experience and has worked within our business development and consulting operations across Europe, the Middle East, and Asia-Pacific. Jack has worked extensively with Fortune 500 clients. Prior to joining YCP Group, Jack was working for a London-based advisory firm helping to launch and scale its market intelligence services in Ghana, Libya, Egypt, and Myanmar. He has also previously lived in Saudi Arabia, Yemen, UAE, Jordan, and Singapore. He holds a Master's degree from the London School of Economics & Political Science.
Alaa is an analyst at YCP Solidiance working on project analytics, conducting research and stakeholder interviews, and developing client reports. Prior to joining YCP Solidiance, she gained experience working in both public and private institutions in the Industrial Chemicals, Petroleum, and Finance sectors. Alaa specializes in growth strategies and PMO performance management and monitoring projects. Alaa holds a Bachelor’s Degree in Chemical Engineering from the American University of Beirut and speaks English, Arabic, and French fluently.
Christian is an Analyst at YCP Solidiance who has worked on projects across the GCC Markets. Christian joined YCP Solidiance after several years of working in different industries including financial manufacturing and industries. He has worked on a Saudi Arabia, UAE, and Oman growth and expansion strategy for a Saudi geosynthetics player and a Saudi Arabia, Qatar, and UAE Construction Materials growth strategy for a global plastic film manufacturer. These projects included market sizing, market segmentation, competitor analysis, and strategic recommendations for market expansion. Christian completed his bachelor’s degree in Business Administration with an emphasis on Financial Engineering from Notre Dame University, has completed a Business Analytics course at Harvard Business School Online, and has received his CFA Level 1. He is a native Arabic speaker and is fluent in English.
Devshree is a Director at YCP Solidiance. She brings extensive growth strategy consulting and market entry experience across the Construction and Building materials, Chemicals, Automotive, Lubricants, Telecom, Healthcare, Automation, and Industrial domains. She has successfully led projects across global markets including India, China, Indonesia, Malaysia, Singapore, Philippines, South Korea, Europe, and Australia. She has assisted several Fortune 500 clients in assessing local market opportunities, developing market entry and growth strategies, revamping channels, identifying potential partners, benchmarking competition, and more. Prior to joining YCP Solidiance, she worked with an India Market Entry consulting firm, providing strategy rollout and implementation support to European companies. She holds a Masters in Management Consultancy from Leeds Business School, UK.